EXPANDING THE FIELD OF ARCHITECTURAL PUBLISHING

EF—AP is an open platform for the dissemination and amplification of discourse on architectural publishing. It aims to gather an array of practices and views about the discipline that push forward its boundaries and establish discussions with transversal fields of practice.

EF—AP invites to a general reflection on the various roles of architectural discourse, publishing, and graphic design, with an aim of expanding the contexts where architectural publications are relevant tools for the development of social debate.

The platform produces speculative publications that test unexplored contexts, formats and audiences for architectural communication. Reflections, conversations and interviews arise from the development of these speculative practices and open the discussion with pluralistic outcomes.

Review of Incidental Architectura (RIA) showcases a comprehensive collection of mediated architecture in the British press of one week. Through the modes of mediation (principal, contextual, thematical and incicental) the reader is provided with enough information to understand how architecture is used to convey particular ideologies.

Covers speculates with the format and production of editorial design, with the aim of disseminating architectural qualities in unexpected audiences. It establishes an analogy between the covering of a building with a façade and the one of the body with a garment. The transmediation from the constructive/volume to the graphic/surface sythesizes how façades work in different building examples. The intention is not to re-mediate architectural forms in a realistic manner, but to establish conceptual bridges beween different cultural contexts with rarely communicate to each other, and expanding the notion of architectural publication.

Pavilion is a one-size-fits-all self-guided tour for architectural summer pavilions. The reader is guided through a flowchart that locates the relationship between observer and object into one specific archetype. The process of self-scrutinising works both ways: showing common practices and discourses in temporary architecture, and revealing common assumptions in the reader. The result is a set of humorous descriptions covering the widest possible range of possibilities, even those that don't fit the definition of summer pavilion.

Wordy Architecture Conflict rethinks the format of the activity book to encourage its readers to define their own position in a social conflict generated by paradigmatic architecture. In this case, the relationship between the Blavatnik extension of Tate Modern (Herzod&deMeuron) and the high-end residential complex of NeoBankside (Richard Rogers) are displayed as a guided observation manual in which participants design and develop a fictional character that guides them through the conflict. The underlying intention of the publication is to highlight the power of media in the way we position ourselves in multilateral conflicts.

EF—AP will publish its first set of reflective publications in November 2017. These publications synthesise reflections extracted from the undertaken practical experimentation, but also a collection of relevant essays, interviews, conversations and case studies about the relationship between architectural publishing and speculative graphic design.

The content of these publications is still open to contributions, and the embryonary plaform is open to establish collaborations, partnerships or any other form of collective creation. If you are interested in contributing to EF—AP, please contact info@ef-ap.com

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